Vanilla Clover

Stand Out Brands To Watch

Brand	What It Does Differently / What’s Special	Editors Pick Products
Point of View Beauty	Created by influencer Mikayla Nogueira, this line focuses on skincare meets makeup prep—vegan, cruelty-free, dermatologist-tested. It bridges that gap between clinical care and beauty application.	Drench It Priming Milk $34.00
Rhode	Founded 2022 by Hailey Bieber (and others), this brand has already made waves. Full skincare line, clean aesthetic, big growth, recently acquired by e.l.f Beauty. It’s one to follow for what’s next.	On The Go Set $90.00
Evolvetogether	Minimalist design, high performance, clean ingredients. I like that their product offering isn’t just about novelty, but about refined everyday essentials. Also, very clear about sustainability (plant-based, biodegradable stuff) in packaging.	Rosemary Enzyme Cleanser $62.00
BiotechBeauty	Combines clean formulas with attention to microbiome health; makeup & skincare hybrids. Their initial offerings are small in number but well thought-out.	BiomeBronze Contour Stick $38.00
Deau	Tailored toward melanin-rich skin, which is still under-served in many corners of the market. High performance, and beauty meets skincare.	Onsen Water Cream $55.00
My Skin Feels	Based in the UK, they are doing some cool things with upcycled ingredients (food/beverage waste etc.), which is both sustainable and creative.	My Skin Feels Clean $35.00